SWAP ONE: A HIGH-TO-LOW COMMUTE CAMPAIGN
YEAR TWO UNDERWAY
Swap One is an action-focused behaviour change initiative encouraging people across Nelson Tasman to swap one high-carbon commute each week for a lower-carbon alternative. GOLD/LASH has worked with the project since its development, providing marketing, communications and engagement strategy.
Aim: Reduce transport emissions by making lower-carbon commuting feel achievable – encouraging people to start with just one trip a week and build from there.
Approach: Combining workplace and community engagement, events, campaigns, leadership role-modelling and digital tools to encourage people to walk, cycle, bus, rideshare, work from home or switch to an EV for journeys they might otherwise make by petrol or diesel vehicle.
Participants: A collaboration between Mission Zero, Nelson Tasman Climate Forum and Nelsust, engaging businesses, organisations and individuals from across the region.
Year One results:
More than 14,000 lower-carbon trips
Covering 110,000+ kilometres, and
Avoiding around 25 tonnes of COâ‚‚e.
The programme built an active network of participating workplaces and individuals across Nelson Tasman, with cycling emerging as the most popular swap.
Following the success of its first year, Swap One is continuing into Year Two, building participation, workplace engagement and the visibility of lower-carbon transport choices across the region.