ABOUT

Led by Natalie Gilberd, GOLD/LASH works independently, alongside or within your team, and can bring in external resources as needed, to support the successful delivery of your projects.

Natalie is an experienced Engagement Leader and business owner, with over twenty years working in both the for- and non-profit sectors. Her thorough, and polished approach is the direct result of a background in visual design and brand management, and a long history of operating in the events sector.

portfolio:

  • FUNDRAISING AND ENGAGEMENT MANAGER Nov 2024 – today

    Managing a major fundraising and community engagement campaign which supports the Motueka Community Swimming Pool Committee in their efforts to finalise the design, and progress the build of a major aquatics centre in Motueka township.

  • CHIEF ACTION OFFICER July 2025–today
    Working closely with Mission Zero’s Board of Trustees and other team members to provide support and advice on the organisation’s overall strategy including growth, marcomms and overall engagement.

    LEAD ACTIVATOR July 2022–June 2025
    Leading the organisation’s communications and engagement activity to encourage local businesses to reduce their carbon emissions

    Link to see more

  • ENGAGEMENT LEADER 2019–2020
    Member of the Senior Leadership Team, leading marketing, communications, sponsorship and retail (incl. front-of-house teams)

  • MARKETING MANAGER 2016–2017
    Member of the Senior Leadership Team

  • MARKETING CONTRACTOR (COORDINATOR) 2023 + 2024
    A short-term contract supporting the marketing team to deliver record sales results.

  • MARKETING CONTRACTOR (MANAGEMENT) 2024
    A short-term contract overseeing the Festival’s marketing needs.

  • MARKETING COORDINATOR 2011–2014
    Overseeing delivery of the Festivals’ marketing strategy and operations

  • BRANDING ACCOUNT MANAGER 2014–2015
    Client-to-designer relationship, project and budget management

  • UHARTS MANAGER 2007–2010
    General/operations manager for a 450-seat theatre venue (including budget, legal, HR, H&S, programming)

  • INTERNAL COMMUNICATIONS MANAGER 2005–2007
    Managing internal communications requirements for Technical team

  • National Communications Coordinator 2003 - 2005
    Coordinating the internal and public communications messaging, including over the high-profile 2003 Olympics Games period

Email natalie
connect on linkedin

Extended team

  • Nils Pokel

    Nils Pokel

    DIGITAL STRATEGIST