MOTUEKA AQUATIC CENTRE FUNDRAISing campaign

CURRENTLY UNDERWAY

GOLD/LASH has been commissioned to undertake a major fundraising and community engagement campaign which supports the Motueka Aquatic Centre Fundraising Committee in their efforts to finalise the design, and progress the build of a major aquatics centre in Motueka township.

The project has been underway for almost thirty years, however the recent inclusion of the $20m project in the Tasman District Council LTP (Long Term Plan) significantly activates progress.

Aim: To raise $4.4m from the Tasman community.
Approach: Revive the longstanding campaign through a full rebrand, website and donation platform upgrade, and revision of financial management processes; coordinate relaunch of the campaign; and develop and deliver an ongoing, follow-on fundraising campaign using events and community engagement activities (incl. partnership development).
Target: Tasman community - incl. local businesses, community groups and schools.

Results: Over $500k raised within the first three months following the relaunch of the campaign.