electrify nelson expo 2026

GOLD/LASH worked alongside Electrify Nelson, Mission Zero and Rewiring Aotearoa to help bring the inaugural Electrify Nelson Expo to life – a free community event designed to make electrification practical, accessible and engaging.

Aim: Bring the community together around electrification – connecting people with the technology, businesses, information and expertise that can help them reduce energy costs, cut emissions and build resilience.

Approach: Lead marketing, communications and community engagement for the Expo; support event development and coordination; build relationships with exhibitors, speakers, partners and media; develop the event brand and audience experience; and deliver an integrated promotional campaign across digital, print, PR, partnerships and community networks.

Target: Households, renters, businesses, property owners, tradies and professionals across Nelson Tasman – from people already actively electrifying to those simply curious about what’s possible.

Results: Strong local partnerships and extensive media and community promotion helped establish the Expo as an accessible, positive way to engage people with electrification – bringing businesses, experts and the community together around a shared goal.

• 830+ attendees | 21 exhibitors | 19 speakers + facilitators

• 84% rated the Expo 4.5/5

• 18% increase in self-rated knowledge of electrification

• 47% plan to get quotes for or install solar within six months

• 12% increase in likelihood of recommending electrification to friends and whānau

• 96% exhibitor satisfaction

• 330+ potential customer leads generated